What we did

GEMZY’s visual identity combines nature-inspired tones with custom illustrations that add a playful and whimsical element to the brand. The color palette draws from earth and sky, creating a calming, natural atmosphere, while the illustrations introduce fun and creativity, enhancing the brand’s light-hearted and approachable vibe. This balance ensures that GEMZY remains inviting and joyful while staying true to its commitment to wellness, ethical sourcing, and self-improvement.